The music video is fast paced which is typical for the band and the motifs of sex, drugs and dancing are often displayed in their other music videos. These things are all displayed in the music video and help the audience make connotations that the protagonist is a man, however the revelation in the end of the video shows they have been led into a false sense of security. The traits of the character are often seen as male, as stereotypically it is men that: start fights in clubs, get thrown out of clubs, eat kebabs, dance sexually with women, go to strip clubs, break into cars, start fights with random people, go into the male toilets. However breaking the stereotype and adding suspension of disbelief, as, at the end of the music video it is revealed that the protagonist of the music video that the audience have been following through over the shoulder shots and point of view camera angles is actually a woman.
Instead the music video has taken a narrative and concept based structure to portray a typical night out full of violent, drugs, sexual and alcoholic antics. The relationship between lyrics and visuals are often amplified, however they are not illustrated as there is not much vocal in the music due to the particular genre of the music it is, therefore there are not enough lyrics to base the whole video around.Īs you can see if the visuals were solely on illustrating the lyrics there would not be enough visuals to create an effective music video as the lyrics are full of repetition. These are often things related with the genre of dance and rave music, as it is seen as music of the 'party scene' which is obviously implied as a drug filled, alcoholic, out of control, fast paced and often violent experience.
Genre Characteristics in the music video: The music video was created by the Swedish film and music video director Jonas Åkerlund. The single had limited airplay because of its content. The Prodigy released 'Smack My Bitch Up' in 1997 as it was part of their biggest hit album 'The Fat of the Land' which was certified multi-Platinum in five different countries.